Street vlogs
Hire vloggers worldwide in Swappy custom. They walk up, smile, and ask people about crypto. Highly engaging. Real. Easy to scale.
+ SOMETHING NEVER DONE BEFORE +
$SWAPPY
THE VIM AND the gateway crypto on the street
Gateway token. Bluechip-meme energy with a real job: bring new people into crypto. Chain-agnostic brand — collabs with Uniswap, Robinhood, or anyone who wants the sidewalk.
THE
VIM
Very Important Meme · Broh!
Community games
Cheap to make, extremely effective. Competitions and rewards so the community films with us — not just watches.
Likable crypto
Visualize and associate crypto in a likable way. Have fun. Grow active communities on multiple chains.
A real brand
Merch, conferences, YouTube / Instagram ad income. Multiple rails — not only a ticker.
+ JOIN THE CULTURE +
Let’s build something great
Next up: crews in NYC, LA, Western Europe, Japan, Korea. 30 days of content, 3 languages, 6 locations. Funny, good-natured challenges for VIPs and banks. A content lead who keeps it extremely engaging. Uniswap / CEX collabs that explain the vision — not just the ticker.
+ THE SCRIPT +
On the street, we never sell $SWAPPY
“Hi! I am Swappy, I am the gateway for crypto. Do you know about crypto?”
Then we only talk about the majors — Bitcoin, Ethereum, Solana, XRP and friends. We never mention or promote $SWAPPY on camera. The costume does the branding. The conversation does the onboarding. That’s how trust among outsiders actually happens.
+ WHY SWAPPY RESONATES +
Heart for the streets. Charts for the nerds.
Emotional
Storytelling. Charisma. A unicorn on a busy sidewalk asking a joyful question. Community you can join with a smile, not a seed phrase lecture.
Technical
Distribution first, then market making, volume, and chart structure for the analytical crowd. People should 100% get what Swappy is, why you’d buy and promote it, and why the potential reaches far beyond a typical meme cycle.
+ OUR CYCLE +
Distribution first
- EngageStreet interviews people actually watch and share
- Trust & reachOutsiders. New humans. Not the same 50 KOLs
- Fund the funMore merch, more content, more cities, more Swappies
- Brand + distributionThe cycle repeats — onboarding more people every round
This is distribution first. Price follows.
+ NEW VERTICAL +
Crypto marketing outside crypto
Typical ads recycle the same pool. Outsiders ignore “to the moon.” Cost per wallet keeps climbing. Street interviews already perform at scale — so $SWAPPY takes crypto to the people.
+ SPAM THE WORLD WITH SWAPPY +
Stuffy merch
Plush Swappies given (or playfully tossed) to celebs until the mascot and crypto feel like the same smile. More Stuffy Type when you want extra chaos on the sidewalk.
PLUSH
MORE STUFFY TYPE